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Why will solving these pain points help you differentiate? Because this take often entails breaking down silos, empowering employees, and finding innovative ways to attract, train and retain talent. These capabilities and resources are usually the most unevenly distributed. First contact: Outside the store, queues are frequent. Once inside, the first contact is an intimidating security guard. Staff often are aloof and not connected to the customers. As luxury streetwear becomes increasingly mainstream, it can be hard for staff to differentiate between browsers and potential buyers, or to embody traditional luxury codes with a new generation that is used to different codes. Customers also expect to be greeted and served in culturally appropriate ways. Staff must be trained on how to adapt to different customers. They could also be matched with specific customers in terms of age, gender or culture.
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